The Bump

There seems to be a popular new trend for pregnant women to refer to their babies as "baby bump", "the bump" or simply "bump". And it's not young girls, it seems to be most popular with women in their 30s. 

I don't know why, but I find this annoying. "Here is a picture of Suzie Q and her bump". "Good news! Ultrasound today and I just found out bump is a girl". 

I don't like it.