"Like" It Or Die!

Why would a seemingly normal and reasonable person post something on their Facebook page that says "Like=Heaven. Ignore=Hell"?

Are they trying to prove their faith? Or maybe they want to put some type of curse on us all; I don't know. But I'm a busy person. When I have a minute to sit down at night and check Facebook, I want some mindless entertainment. Cute kitties--pictures of kids. I don't want to have to make stressful decisions that will impact me in to the afterlife!

I didn't sign on with the intention that I may be forced to contemplate eternal condemnation by not clicking the "Like" button! It's just too stressful for a Thursday evening.